What is a good RevPAR for an Airbnb?
One that is higher than the same month last year and higher than your close comps. There is no published STR RevPAR benchmark worth pricing against; the sample period earns $129.03.
RevPAR depends on the market, the season and the size of the unit, so a national figure tells you very little. Your own history is the best benchmark you have: the same month last year, on the same door, measured the same way.
If you compare across doors, compare like with like. A three-bedroom with a $250 cleaning fee and a studio with a $60 one should be compared on RevPAN, which adds cleaning fees back in.
- ADR$4,000 / 20 = $200.00
- Occupancy20 / 31 = 64.5%
- RevPAR$4,000 / 31 = $129.03, or $200.00 x 64.5%