How much does a 10-point occupancy miss change an Airbnb estimate?
On the sample property, about $11,000 of gross a year in either direction. That is twice what a 10% rate miss does, which is why occupancy is the input to check first.
Occupancy is the most guessed input in any estimate. Rate is visible on comparable listings; booked nights are not. A guess that is 10 points high on a $257.80 rate inflates gross by more than the property's whole year of property tax and insurance combined.
The lever table ranks each input by the swing it causes. If occupancy sits on top, as it usually does, spend your diligence there: the seller's payout history, a PMS export, or your own booked nights on a similar door.
- Occupancy 10 points lower or higher-$11,235 / +$10,915
- ADR 10% lower or higher-$5,595 / +$5,595
- Average stay 1 night shorter or longer+$4,933 / -$2,584
- Cleaning fee $25 lower or higher-$1,696 / +$1,696