PriceLabs Pricing in 2026: Plans, Hidden Costs, and When the 1% Revenue Plan Wins

PriceLabs lists at $19.99 per listing per month, while its own page headline and cost estimator both quote $14.49. The 1% revenue plan only wins below $1,449 gross per listing per month.

PriceLabs costs $19.99 per listing per month at list price in the USA, UK, Canada, Europe, Australia, New Zealand, and Israel, while the pricing page headline and its own cost estimator both quote $14.49 per listing per month. The trial runs 30 days, is genuinely free, and takes no credit card.

One number decides which billing plan you pick: $1,449 in gross booking revenue per listing per month. Below that the 1% revenue plan is cheaper. Above it the flat fee wins, and the gap widens every month you hold rate.

Key takeaways

• PriceLabs quotes $19.99 per listing per month in its own pricing FAQ for the USA, UK, Canada, Europe, Australia, New Zealand, and Israel, while the pricing page headline and cost estimator both show $14.49, a gap of $5.50 or 27.5%.
• The free trial runs 30 days, starts when you first add listings, and requires no credit card or payment details of any kind.
• The 1% revenue plan beats the flat fee only below $1,999 gross booking revenue per listing per month at the $19.99 rate, or below $1,449 at the $14.49 rate.
• Rest-of-world pricing is $9.99 per listing per month and Brazil is 47.50 BRL, so a portfolio split across regions is billed at different per-door rates inside one account.
• Two add-ons cost $1.00 per listing per month each, an extra daily sync and customer API usage, which adds $240 a year on ten listings, or 13.8% on top of the $1,738.80 base.

What PriceLabs actually costs per listing in 2026

There are two published numbers and they disagree. The FAQ on the pricing page states $19.99 per listing per month for the USA, UK, Canada, Europe, Australia, New Zealand, and Israel. The headline on the same page states $14.49, and the built-in estimator returns $144.90 per month for 10 listings, which is exactly 10 times $14.49.

The reconciliation is the sliding scale. PriceLabs discounts from the second listing onwards, so $19.99 is the single-listing rate and $14.49 is what a multi-listing portfolio pays. The deeper tiers are not published anywhere and only appear at checkout, which means every quote above roughly 20 doors is effectively a private number.

• Dynamic Pricing, single listing: $19.99 per listing per month in the USA, UK, Canada, Europe, Australia, New Zealand, and Israel. Includes the pricing algorithm, 30 or more customisations, portfolio analytics with 10 templates and 3 schedules, unlimited multi-user access, and 150 or more PMS integrations. One automated sync per day.
• Dynamic Pricing, multi-listing: $14.49 per listing per month at the advertised rate, discounted from the second listing onwards. Same feature set. At 5 listings that is $72.45 per month or $869.40 a year; at 10 it is $144.90 per month or $1,738.80 a year.
• Rest of world: $9.99 per listing per month, and Brazil is 47.50 BRL per listing per month. Region is assessed per listing, so a UK operator with two doors in Lisbon and one in Bali is billed at two different rates.
• 1% revenue plan: 1% of total booking revenue seen from your integrated channels or PMS, with no per-listing fee. Not self-serve; you start the free trial first and then email PriceLabs to switch.
• Add-ons: $1.00 per listing per month for each additional daily sync, and $1.00 per listing per month for customer API usage. Manual syncs are free and unlimited on every plan.

A $14.49 line item is not the decision. Whether the rate changes it drives actually reach your bank is. MagicBNB's Profitability & P&L runs a per-property scorecard with year-over-year grouped bars and an expense breakdown by category, plus filter modes for at-loss, low-margin, improving, and highest-expenses doors. Turn dynamic pricing on and the honest test is whether the improving filter picks up the doors you enabled it on, not whether ADR moved on a dashboard inside the pricing tool.

Every figure above is taken from the PriceLabs pricing page and its FAQ, checked in August 2026. Prices exclude taxes where applicable.

The crossover: when the 1% revenue plan is cheaper

The 1% plan charges 1% of the booking revenue PriceLabs sees from your integrated channels or PMS. Setting the two options equal gives you the breakeven directly: at $19.99 per listing the crossover is $1,999 of gross booking revenue per listing per month, and at $14.49 it is $1,449.

Annualised, that is $23,988 and $17,388 of gross booking revenue per listing per year. A door clearing more than that is cheaper on the flat fee, permanently.

What it looks like at five doors

Five listings averaging $3,200 in gross booking revenue per month. The 1% plan costs $160 per month, or $1,920 a year. The flat fee at $14.49 costs $72.45 per month, or $869.40 a year. The flat fee saves $1,050.60 a year, which is more than the entire subscription.

The 1% plan wins in exactly two situations. The first is a portfolio of genuinely low-revenue doors, under roughly $1,450 gross per month each, which usually means small units in a soft market. The second is a seasonal portfolio you keep synced year round: a ski cabin billing 1% of $600 in October costs $6 instead of $14.49, and across four shoulder months on eight doors that is a real saving that reverses entirely in January.

Running the crossover needs one number you may not have to hand: gross booking revenue per listing per month, separated from net payout. MagicBNB's Portfolio Overview carries a KPI strip of occupancy, ADR, RevPAN, and net payout with a net payout sparkline and delta against the prior period, on MTD, last 30, last 90, and YTD presets. Pull gross per listing from there before you email PriceLabs about the percentage plan, because the switch is manual and they will not run the comparison for you.

If you are still deciding whether to automate rates at all, we ran the comparison against manual pricing in dynamic pricing versus manual pricing for 2026.

The add-ons and billing rules nobody budgets for

Three line items sit outside the headline rate. An additional daily sync to your booking channels costs $1.00 per listing per month. Customer API usage, meaning pushing PriceLabs data into an external system, costs another $1.00 per listing per month. Manual syncs stay free and unlimited, which matters more than it sounds: if you only need a second push on days you change strategy, you can do it by hand for nothing.

On ten listings, turning on both add-ons costs $20 per month against a $144.90 base, a 13.8% increase, or $240 a year. That is not catastrophic, and it is also not in anyone's spreadsheet when they budget $1,738.80.

The billing rule worth knowing: you are charged for synced listings, and pausing sync on a listing you no longer manage stops the charge after the current billing period ends. Operators who churn owner contracts and forget to pause syncing pay for doors they lost, sometimes for months.

Software subscriptions are the expense category that quietly stops being allocated correctly the moment a door leaves the portfolio. MagicBNB's Recurring rules let you mark a transaction as recurring once, then automatically tie every future charge from the same merchant to the same property split and backfill the past matches. Set the PriceLabs debit against the doors it actually syncs and a lost contract shows up in your per-property margin instead of hiding in a portfolio-level overhead line.

Billing behaviour, pausing, and cancellation are documented in the PriceLabs help centre. Accounts can be paused or deleted at any time, and there is no long-term contract on either plan.

A six-door operator's real annual number

A composite from an operator running four doors in Nashville and two in Chattanooga, all synced through Hospitable, averaging $2,850 gross booking revenue per listing per month.

• Flat fee at $14.49 across 6 listings: $86.94 per month, $1,043.28 a year.
• Same portfolio on the 1% plan: $171 per month at $17,100 of monthly gross, $2,052 a year. The flat fee is $1,008.72 a year cheaper.
• One extra daily sync across all 6 doors: $6 per month, $72 a year, bringing the flat-fee total to $1,115.28.
• Break-even against the subscription: the tool needs to add roughly $15 of net revenue per door per month to pay for itself, which on a $2,850 gross door is a 0.5% lift.

A 0.5% lift is a low bar and most operators clear it in the first shoulder season, purely from last-minute discounting they would not have applied by hand. The failure mode is not the price. It is the operator who turns it on, never sets a floor price, and discovers in March that the algorithm sold January at $89 a night because the base price was wrong.

For the feature comparison rather than the pricing one, we put the two head to head in PriceLabs versus Wheelhouse for 2026.

How PriceLabs pricing compares to a market data subscription

These are different products that operators frequently buy as substitutes, and the cost structures point in opposite directions. PriceLabs bills per listing, so cost rises with portfolio size. Market data bills per seat, so cost is flat regardless of how many doors you run.

AirDNA Research lists at $400 a year on its own pricing page, flat, whether you run 1 door or 40. PriceLabs at $14.49 crosses $400 a year at 3 listings. At 10 doors PriceLabs costs $1,738.80 and AirDNA still costs $400, and neither one replaces the other, because one sets tomorrow's rate and the other describes last year's market.

A pricing tool that lifts ADR 4% and drops occupancy 6% has cost you money and will still show you a green arrow. Judge it on net payout per available night, not on the metric the vendor puts on the dashboard.

Frequently asked questions

How much does PriceLabs cost per month?

PriceLabs costs $19.99 per listing per month at the single-listing list price in the USA, UK, Canada, Europe, Australia, New Zealand, and Israel, dropping to an advertised $14.49 per listing per month on multi-listing portfolios. Rest-of-world pricing is $9.99 per listing per month and Brazil is 47.50 BRL, all excluding taxes.

Does PriceLabs have a free trial?

Yes, PriceLabs offers a 30-day free trial that begins when you first add your listings and requires no credit card or payment information. You only enter billing details if you choose to continue after the trial ends, and you can pause your subscription or delete the account at any time.

Is the PriceLabs 1% revenue plan worth it?

The 1% plan is cheaper only below $1,999 of gross booking revenue per listing per month at the $19.99 rate, or below $1,449 at the $14.49 rate. Above those thresholds the flat fee wins and the gap compounds: five doors at $3,200 gross per month pay $1,920 a year on the percentage plan against $869.40 on the flat fee.

Are there hidden fees in PriceLabs pricing?

Two add-ons sit outside the headline rate at $1.00 per listing per month each: additional daily syncs beyond the one included, and customer API usage for pushing data to external systems. Manual syncs are free and unlimited, and there are no setup fees, contracts, or commission on bookings under the flat-fee plan.

Does PriceLabs charge for listings I no longer manage?

You are billed for listings that are actively syncing, and pausing sync on an inactive listing stops the charge after the end of the current billing period. Operators who lose an owner contract and forget to pause the listing keep paying for it, so make pausing part of your offboarding checklist rather than something you remember at renewal.

How many listings do I need before PriceLabs pays for itself?

At $14.49 per listing per month, the tool needs to add about $15 of net revenue per door per month to break even, which is a 0.5% lift on a door grossing $2,850 a month. Portfolio size does not change that ratio, because both the cost and the benefit scale per listing, which is why the decision is about whether you will set floor prices properly rather than about door count.

A pricing tool moves your rates. It cannot tell you whether the extra bookings survived cleaning, channel fees, and utilities. Connect your PMS and your bank to MagicBNB and measure the lift where it lands. See net payout per property →

About MagicBNB

MagicBNB is the portfolio intelligence platform that sits on top of your PMS and your bank. The Net Payout source of truth runs one canonical computation that drives profitability, the listings table, property detail, trends, and the monthly report, so a rate change shows up the same way everywhere. The Listings table sorts every door by net revenue, occupancy, profit, and margin with health-coloured occupancy pills. The Monthly Portfolio Report Builder turns all of it into an owner statement with 40 or more column definitions, live preview, and PDF and Excel export from one saved template. See it at magicbnb.io.